We inspire people of all ages to have the very best

We are a team split across two stores—one jewelry boutique and one optical shop—namely Guglielmetti Gioielli and Centro Ottico Biancotto. Our company was founded in 1969 in Vinovo, which still serves as our headquarters today.

We are at the forefront of the latest innovations in prescription sports eyewear and have a strong focus on the latest fashion trends in jewelry and bijoux. Above all, our hallmarks are product quality, refined materials, innovation, style, and design—with a proud emphasis on Made in Italy craftsmanship.